Balance Work & Hustle, Build What Truly Matters

Meet Ricky, a product marketing leader helping professionals grow at work while building side hustles — sharing stories, frameworks, and playbooks to fuel better results.

Portrait of Ricky Hilmi, Product Marketing Lead at DOKU and Product & Growth Mentor, wearing a brown jacket and smiling
Ricky Hilmi

Product Growth & Hustle Mentor

Glad to Have Shared My Journey with These Institutions and Communities

Along the way, Ricky keeps helping people figure things out and keep going

7+ Years
experience in product & marketing
6,000+
learners taught and inspired
30+
talks & workshoped delivered

Who’s Ricky?

Start Building, Growing, and Leveling Up

Ricky builds spaces for curious builders and hustlers to learn, exchange ideas, and take the next step forward.

Private Career Coaching

Personalized coaching sessions to help you gain clarity, grow your skills, and advance confidently in your career journey.

Side Hustle Starter Kit

Step-by-step course to help you validate ideas, launch with confidence, and grow your first side hustle.

Career Growth Playbook

A practical playbook packed with strategies and frameworks to boost your career growth with clarity and confidence.

Launch Smarter, Lead Better

For teams and businesses aiming to sharpen their product story, align strategy, and launch with impact that drives real growth.

Speaking & Workshops

Invite Ricky for impactful talks and hands-on workshops on product management, growth strategy, storytelling, leadership, and innovation.

Go-to-Market Consulting

Work together to design a clear GTM strategy, sharpen product positioning and messaging, and help your product gain traction.

Content Partnership

Collaborate with Ricky to create educational or storytelling content that inspires builders, hustlers, and product-focused audiences.

Launch Materials

Custom pitch decks, landing pages, and marketing materials designed to support your product launch or campaign goals.

Words from Those Who’ve Collaborated with Ricky

Ricky’s a total complete package. He gets HR questions, knows what users need, and has wide product and industry knowledge, so he can tell when a company is a red flag. Ask him anything and he’ll get back to you when he’s free. Everything feels clear and reassuring.

Service: Private Career Coaching
Danang Rizky
Hired as Product Manager at Sema.ai

I’ve been greatly helped by Ricky when starting new projects. He created pitch deck and proposal that not only aligned with our business objectives but also leveraged strong storytelling and visuals. Even with urgent requests, he delivers well.

Service: Launch Materials
Risqi Herlambang
IT Consultant & Business Development

For Anyone Trying to Launch, Grow, or Simply Begin.

Invite Ricky for impactful talks and hands-on workshops on product management, growth strategy, storytelling, leadership, and innovation.

Free Guides & Resources

FRAMEWORK
GROWTH
How to Improve Product Growth with AARRR Metrics Framework
CASE STUDY
PRODUCT MARKETING
Launching Zite: How Fillout Attracted Early Access Users
TEMPLATE
CAREER
CV Template for Junior/Entry-level Product Management